At Sash & Belle we don’t believe in sacrificing fashion for function which is why our mission is to redefine the standard for the style and quality of Business, Mum totes and Everyday Bags for the busy contemporary woman.
We want to provide our clients with freedom of choice in their purchase decisions which is why we proudly stock bags made from Vegan Leather and Leather. Each and every one of our products are meticulously designed with versatility, style and you, as the busy on-the-go woman at the forefront. As your sidekick to cover you for whatever the day or night holds, we exist to deliver bespoke designed bags for everyone. From the busy mumpreneur to the corporate goal-kicker, to the fun, active or poised – you will always be tres chic with your Sash & Belle.
I wanted to design and create handbags that marry style, functionality with the modern lifestyle, so I created Sash & Belle in 2014.
As a mother of two, I have worked in the Corporate arena for over 16 years and I found myself facing two dilemmas after I had my babies and had to transition from corporate world to baby world, and the baby world back to the corporate world, twice.
I struggled to find the perfect Nappy Bag, and similarly, struggled to find that perfect Business Bag that was stylish, yet versatile, and didn’t make me feel like I was hogging around a suitcase to work everyday.
So I decided to create my own solution.
I am so proud of how Sash & Belle has grown into a thriving national business. My very first nappy bag design (Mum tote) sold out on its first release! I have also be able to secure some wonderful stockists in NSW, Victoria and the ACT for my bags, including my all time favourite store (besides my own) Birdsnest!
I describe my aesthetic as minimalistic, timeless, and functional, and all of my designs must be practical for the busy mum and corporate woman. I like to draw inspiration for the style of my products from Europe and America.
In my spare time (there is not as much of that as I would like), I like to read a good romantic comedy, binge TV watch, drink wine with friends, have a massage (I am obessed with massages) and enjoying the simple things in life with my husband, my little boy and girl, and my family and friends.
I am passionate about living my values of honesty, bravery, innovation, integrity and optimism; my values determine how I approach every situation.
Thank-you again for stopping by, I hope you enjoy my designs and happy shopping!
Sash & Belle
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